HotTakes
James White is a seasoned professional in operations, marketing, and business development with a diverse background in the gaming and education sectors. As Co-Founder and Chief Operating Officer of HotTakes since June 2021, James has been instrumental in creating a leading free-to-play sports betting simulator. Prior to this role, James served as Head of Business Development at Evocation Academy, where responsibilities included overseeing sales and marketing for legal education for high school students. Experience as Brand Activation Manager for SALT XC involved managing Bud Light U activations, while serving as Account Coordinator entailed leading market entry initiatives for PointsBet Canada in Ontario. Earlier roles included marketing responsibilities for the launch of OLG Proline+ and a sales position at Beech Nursery Group. James holds a degree from Western University.
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HotTakes
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HotTakes is the ultimate media ecosystem designed specifically for beginner sports bettors, anchored by our innovative play-to-earn sports app. Our platform revolutionizes fan engagement by blending immersive entertainment with tangible cash rewards in a completely free-to-play environment. Our comprehensive approach integrates SEO excellence, dynamic micro-influencer marketing, and compelling content creation into a unified digital traffic strategy tailored to the sports betting and iGaming sectors. This synergy not only amplifies visibility but also fosters genuine, active communities of passionate sports fans and bettors. Driven by innovation and dedicated to amplifying authenticity, HotTakes is redefining the digital experience for new sports bettors. Join us as we shape the future of engagement in the sports betting landscape.