James White

James White is a seasoned professional in operations, marketing, and business development with a diverse background in the gaming and education sectors. As Co-Founder and Chief Operating Officer of HotTakes since June 2021, James has been instrumental in creating a leading free-to-play sports betting simulator. Prior to this role, James served as Head of Business Development at Evocation Academy, where responsibilities included overseeing sales and marketing for legal education for high school students. Experience as Brand Activation Manager for SALT XC involved managing Bud Light U activations, while serving as Account Coordinator entailed leading market entry initiatives for PointsBet Canada in Ontario. Earlier roles included marketing responsibilities for the launch of OLG Proline+ and a sales position at Beech Nursery Group. James holds a degree from Western University.