Stephen Shawcross

Stephen Shawcross is an experienced marketing professional currently serving as the Senior Global CRM Manager at Hotter Shoes since May 2018, playing a vital role in transforming the company into a data-driven online business through personalized customer experiences and innovative CRM strategies. Previously, Stephen held various roles at Hotter Shoes, including CRM Manager for the UK, US, and EU markets, and US Marketing Manager at Booker Group. Additional experience includes positions at FGH, Shop Direct, Littlewoods Shop Direct Group, and GUS PLC, where Stephen developed and implemented multi-channel marketing strategies focused on customer acquisition and brand strategy. Stephen holds an IDM Diploma and a BSc (Hons) in Business Studies from The University of Salford, alongside earlier education in Business Studies, Maths, IT, and General Studies.