Sadhana Subramanian

Sadhana Subramanian is a seasoned content professional with extensive experience in the B2B technology and telecommunications sectors. Currently serving as a Senior Content Editor at Hotwire since July 2023, Sadhana focuses on delivering high-quality content tailored to the needs of global tech and telco businesses, while driving content strategy for account-based marketing and drip campaigns. Prior experience includes a long tenure at GetIT, where Sadhana held the Senior Content Editor title until June 2023 and contributed significantly to the consultancy's content initiatives following its acquisition by Hotwire. Earlier roles at IDG Media encompassed positions such as Features Editor, Chief Copy Editor, and Senior Copy Editor, with responsibilities ranging from magazine production to writing and editing. Sadhana began a career in journalism as a Sub-Editor at UNI. Educational credentials include a BA from Christ College, with studies in Journalism, English Literature, and Psychology, alongside further education at the Sri Sri Center for Media Studies.