Whether you’re sailing a boat, pitching a tent or starting a revolution, you will have better luck if you bring some friends. Together with an odd band of scientists, artists, designers and adventurers, we are pushing the boundaries of how outdoor clothing is made. Together with our customers, we are recycling, renting, repairing and reusing our way to a new, sustainable outdoor industry. Let’s climb a mountain. Run a mile. Eat a cake. Start a band. Save the world. Call your best friend, your mom and all your cousins. The more the merrier!

Apparel & Fashion

Sustainability

Houdini Sportswear

Houdini Sportswear's headquarters in Stockholm, Sweden

Jonas Ruppersberg

Mia Grankvist

Diana Antunes

Daniel Biveson

Jesper Danielsson

Per Örås

Elin Karlsson

Tero Tommila

Oscar Levenstam

Jocke Runholm

Dan Vo

Thomas Sundeen

The Sales and Partnerships team at Houdini Sportswear is dedicated to driving revenue growth and expanding the brand’s market presence through strategic collaborations and sales initiatives. This team works on establishing and nurturing key partnerships, managing export sales, leading regional sales efforts in Sweden and the DACH region, and fostering community relationships. Together, they aim to build a sustainable and far-reaching impact in the outdoor clothing industry.

Sales and Partnerships

The Creative and Design Team at Houdini Sportswear is responsible for developing and executing innovative and sustainable outdoor clothing designs. This team collaborates to produce visually compelling content, curate engaging visual merchandising, coordinate the design range, and lead creative visual projects. Their work ensures that the brand's aesthetic aligns seamlessly with its commitment to sustainability and adventure.

Creative and Design Team

The Marketing and Community Engagement team at Houdini Sportswear spearheads initiatives to promote the brand’s innovative and sustainable outdoor clothing. By crafting compelling marketing campaigns, managing social media presence, and fostering relationships with community ambassadors, they amplify the company’s mission, engage with the global community, and drive direct-to-consumer sales. Their efforts help champion sustainability while inspiring a connected and adventurous lifestyle.



Marketing and Community Engagement

The Leadership Team at Houdini Sportswear steers the company towards its mission of revolutionizing the outdoor clothing industry through sustainability. Comprising the Global Head of DTC, Chief Product Officer, and COO, this team strategizes and oversees direct-to-consumer operations, product development, and operational efficiency. Together, they ensure the company aligns with its values of recycling, renting, repairing, and reusing, while fostering innovation and collaboration across the organization.

Houdini Sportswear

Org chart

Teams

Sales and Partnerships

Creative and Design Team

Marketing and Community Engagement

Leadership Team

Offices

Houdini Sportswear

Org chart

Teams

Sales and Partnerships

Creative and Design Team

Marketing and Community Engagement

Leadership Team

Offices

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