Houdini Sportswear
Gustav Hedström has a diverse background in business analysis and project management within various industries. Currently working at Houdini Sportswear as a Business Analyst in Innovation & Finance, Gustav focuses on enhancing innovation, finance, and sustainability for the company. Prior to this, Gustav has held roles such as Analyst at Retail Academics Research Institute, Summer Intern at Systembolaget AB, and has experience in product management at Tarkett. Gustav holds a BSc in Retail Management from Stockholm School of Economics and has also pursued studies in Political Science, International Studies, and Arts as a visiting international student at the University of Wisconsin-Madison.
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Houdini Sportswear
Whether you’re sailing a boat, pitching a tent or starting a revolution, you will have better luck if you bring some friends. Together with an odd band of scientists, artists, designers and adventurers, we are pushing the boundaries of how outdoor clothing is made. Together with our customers, we are recycling, renting, repairing and reusing our way to a new, sustainable outdoor industry. Let’s climb a mountain. Run a mile. Eat a cake. Start a band. Save the world. Call your best friend, your mom and all your cousins. The more the merrier!