Caroline Hallum

Caroline Hallum is a seasoned marketing professional with extensive experience in trade marketing and product innovation across various companies. Currently serving as Senior Trade Marketing Manager at Hourglass Cosmetics, Caroline also functions as Fractional Marketing Director and Consultant for Creative Action Arts, where successful Go-to-Market strategies have driven conversions by over 25%. Previous roles include Senior Manager of Product Marketing & Innovation at Lancer Skincare, where Caroline led global marketing strategies, and Trade Marketing Manager at GT'S Kombucha, where significant improvements in branding and trade show participation were achieved. Caroline's career also includes pivotal positions at Sunday Riley, KORRES, and The Estée Lauder Companies Inc., showcasing a strong ability to develop comprehensive marketing campaigns and strategies. Caroline holds a B.S. in Marketing and Spanish from Christopher Newport University and pursued further education in Business and Marketing at William & Mary.