Ela Ekici

Ela Ekici is a highly skilled Senior Manager of Product Marketing at Hourglass Cosmetics, with a robust background in managing product roadmaps, launches, and cross-functional collaboration to meet strategic brand objectives. Since December 2021, Ela has been responsible for overseeing the Unilever Claims Review Process, conducting pricing analysis, and tracking product performance. Previous roles include Manager of Brand & Product Marketing at Algenist and roles at Seed Beauty and The Estée Lauder Companies, where Ela contributed to product development, branding, and marketing strategies across multiple beauty brands. Ela holds a Bachelor of Science in Cosmetics and Fragrance Marketing and an Associate of Arts and Sciences in Fashion Merchandising Management from the Fashion Institute of Technology.