Ben Harborne

Ben Harborne is the current head of marketing at Hourly. Prior to that, they worked as a brand manager at Western Digital from November 2016 to October 2019. Ben's primary focus was on launching new products, generating demand through performance marketing campaigns, and helping the team drive sales and connect with their consumers.

SanDisk is a well established brand but the marketing was primarily focused on tech specs and needed to create more of an emotional connection with the target audience. When brands create an emotional connection they move from a transactional experience into something more as they start to build brand love and loyalty. The journey for more emotional connection lead to the Share Your World campaign which was deployed in Paris, Berlin and Munich over the 2018 holiday season and resulted in increased brand awareness and brand favorability, and drove short-term sales and foot traffic to key retailers.

Western Digital was also looking for ways to improve performance for its go to market campaigns. Harborne led the brand’s first direct response campaign using multiple ad platforms from online media to search to social to spot TV to drive demand across all aspects of the funnel and the results spoke for themselves. The campaign drove high double digit growth year on year and lifted sales across multiple retailer channels both online and offline. As a result of their work, best practices were established for driving demand and measuring campaign results.

Ben Harborne has a Bachelor of Arts in Ben'story from the University of California, Santa Cruz, and a Certificate Program in Marketing from the University of California, Berkeley.

Their manager is Tom Sagi, Co-founder and CEO. They are on a team with Tomer Eilam - Chief Analytics & Risk Officer, Sean Nybank - Director of Sales, and Jerico Foutch-Vinsonhaler - VP, Head of Underwriting.