Fernando Loza Araiza

Fernando Loza Araiza is an experienced Brand Designer and Strategist currently at Houzz since October 2018, where responsibilities include managing a design team and developing visual identities and brand guidelines for B2B brands. As a blogger for Brand Inquirer since January 2015, Fernando provides weekly reviews and critiques of international design projects, garnering a following of over 3,400 on Facebook. Prior experience includes serving as an In-House Solo Graphic Designer at Metsa, Inc., where visual brand identities for multiple companies were developed, and an internship at Sears Holdings Corporation focused on creating brand design systems. Fernando also has a background in freelance design, developing comprehensive visual identities for numerous companies, and has completed a Master of Fine Arts in Design Management from Savannah College of Art and Design, along with a Bachelor's degree in Graphic Design from Universidad de Monterrey.