Claudia Whyte

VP at Howbout

Claudia W. is a seasoned marketing professional with extensive experience in various roles within the industry. Currently serving as VP and Head Of Marketing at Howbout since March 2021, Claudia previously contributed as a Marketing Advisor at Omnia Collections and held positions such as Marketing Director at Saturn and Account Executive at Havas, where expertise was utilized on Reckitt Benckiser brands. Earlier in the career, Claudia worked as an Assistant Account Executive at Grey Group, focusing on Nestlé brands, and gained valuable insights into advertising as a Creative Best Practices Associate at Snap Inc. Additional experience includes community management at Fandemics and a research assistant role at the Child Interviewing Lab. Claudia holds a Bachelor of Arts degree in Cognitive Science, Marketing, Psychology, and Law from the University of Southern California, and has also studied at the University of Cape Town.

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