Niklas Hedberg

Niklas Hedberg is a seasoned executive in the media and marketing industry, currently serving as the CEO of HowCom AB since October 2021, where strategic growth initiatives in digital marketing and analytics are prioritized. Prior to this role, Niklas held the position of Business Director at Catalyse Nordics, providing strategic advisory services and data science insights. Experience also includes significant leadership roles at MediaCom as a Business Director and GroupM Sverige, where Niklas was Chief Growth Officer, driving innovative marketing strategies. Niklas’s extensive background encompasses a range of positions including media management consultancy, media planning, and business development across several notable companies, demonstrating expertise in operational enhancement and client-focused strategies. Educationally, Niklas has a diverse academic background with concentrations in marketing and media.