HowCom AB
Patrik Furuhagen is an accomplished executive with extensive experience in marketing and business development. Currently serving as the Chief Executive Officer of Catalyse Nordics since December 2022, Patrik combines operational expertise with data science to enhance strategic offerings. Prior to this role, Patrik held the position of Business Director at HowCom AB, focusing on strategy and communication solutions. Experience includes serving as Chief Marketing Officer at apotea.se, where responsibilities encompassed sales, marketing, and digital development, and as Marketing Manager for Norwegian, leading marketing strategies for the Swedish and Finnish markets. Patrik's background also includes significant roles at Swedbank, Svenska Spel, and Trygg-Hansa/Codan, demonstrating a strong track record in marketing management and campaign execution across various sectors. Educational qualifications feature degrees from Hyper Island, Växjö University, and the University of Wisconsin-Eau Claire, along with specialized training in Google Analytics and Project Management.
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