Howdy
Jorge González Medina is an experienced product leader with a robust background in developing innovative solutions and driving product-led growth strategies. Currently serving as VP of Product at Howdy.com since January 2025, Jorge focuses on creating intuitive products that deliver quick user value. Prior to this role, Jorge was Managing Director at ALAN Deep Learning from August 2021 to December 2024, where efforts centered on AI-powered tools for marketing agencies. At OwnLocal, from March 2015 to December 2024, Jorge held multiple positions including VP of Product and Director of OwnLocal Labs, leading R&D initiatives and designing a groundbreaking interactive display ad solution. Earlier career contributions include co-founding Sidengo, a DIY website builder, and founding Netística, a freelance website development business. Jorge began a career in business banking at Banorte, developing automated reporting scripts, backed by a degree in Mechanical Engineering and Industrial Engineering from Tecnológico de Monterrey.
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Howdy
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Howdy takes a human-centered approach to finding top software engineering talent in Latin America and pairing them with innovative U.S. tech employers. Howdy takes care of talent sourcing, payroll, local HR benefits, equipment, and ongoing mentorship to help tech companies build strong long-term engineering teams and foster the engineeringcommunity in LATAM.Formerly known as Austin Software, Howdy is headquartered in Austin, TX, and has six local offices in Montevideo, Buenos Aires, Bogota, Medellin, Cordoba, and Santiago. The company raised a $13M Series A funding round in August 2022 led by Greycroft.
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