Joel Jokinen

Joel Jokinen is the Sales & Marketing Automation Manager at Howspace. Prior to this, they were the Marketing Technology Manager at Stockmann, responsible for implementing new solutions for intelligent, omnichannel marketing. Joel also drove projects related to AI-based product recommendations, social media management (social customer service and social listening), mobile development, tech roll-outs to new countries, implementations of new digital services, and the implementation of a data management platform (DMP).

Before their time at Stockmann, Joel was a CRM and Marketing Automation Consultant at CGI and Business Development Associate - Nordics at Salesforce. Joel has also worked as a Research Assistant at the University of Jyväskylä and Marketing Intern at SIEIDI.

Joel Jokinen holds a Master of Science in Marketing, Leadership, and Finance from Jyväskylä University School of Business and Economics, as well as a certification in product-led growth fundamentals from ProductLed. Additionally, Joel is a certified SAFe 5 Agilist from Scaled Agile, Inc., and a Salesforce Marketing Cloud Email Specialist. Joel also has a certification in Elements of AI from the University of Helsinki and Reaktor, and is ClickDimensions certified. Furthermore, Joel Jokinen is a Salesforce Certified Administrator and HubSpot Reporting certified. Lastly, Joel has certifications from HubSpot in HubSpot Marketing Software and Scrum Alliance in Certified Scrum Product Owner (CSPO).

Joel Jokinen reports to Sanni Juoperi, Head of Marketing. They are on a team with Maija Varjoranta - Digital Marketing Specialist, Jade Rosenkranz - Growth Marketing Manager, and Meagan Orser - Marketing & Events Coordinator.