Zara Abdul Malik

Zara Abdul Malik is an accomplished performance marketing professional with extensive experience in managing and optimizing digital marketing campaigns across multiple platforms. Currently serving as the Performance Marketing Manager at Hoxton Wealth since April 2024, Zara previously held the same title at Bayt.com from April 2022 to April 2024, achieving significant increases in mid-funnel actions through strategic account optimization. Prior roles include Paid Social Analytics Manager and Junior Performance Marketing Manager at Emma – The Sleep Company, where Zara managed large budgets and implemented effective growth strategies across various international markets. Zara's career also includes experience in risk analysis at HBL - Habib Bank Limited and project internships at AKD Investment Management Limited. Academic qualifications include a Master's degree in International Management from Goethe University Frankfurt and a Bachelor's degree in Business Administration from the Institute of Business Administration, Karachi.