Neil Reid

Head of Demand Generation at HoxtonAi

Neil Reid is the Head of Demand Generation at HoxtonAi. Neil has over two years of experience in New Business Development, working with clients to gain a deep understanding of their business, desired outcomes, and challenges.

At EIMS, Neil was responsible for increasing pipeline quality, making publishers accountable, and optimising budget spend in real time. Neil also helped clients reject 20-40% of digitally generated leads that didn’t meet criteria. In FY20, Neil delivered $1 bn of measurable pipeline and $300m of revenue into our clients’ CRMs, reducing costs by up to 63%.

Since joining HoxtonAi, Neil has continued to excel in demand generation, helping the company to grow and scale. Neil is an expert in the B2B tech space and is always looking for ways to improve performance and increase customer satisfaction.

Neil Reid has a certification from the Internet Business School in Internet Marketing, Kaplan in Superannuation and Retirement Planning, and Foundations of Financial Planning Part A: Generic Knowledge, Professional Insurance Brokers Association (PIBA) in Technical Representitive, Vocational Training Council in Investment Linked Long Term Insurance, Long Term insurance, Principals and Practices of Insurance, and Confederation of Insurance Brokers (Hong Kong) in Technical Representative.

Neil Reid works with Sridar Dhandapani - CTO, Duncan Mann - COO, and William Thomas - Co-Founder & Chief Product Officer. Neil Reid reports to Owen McCormack, Founder & CEO.


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