Aik Arutiunian

Aik Arutiunian is an experienced marketing professional with a strong background in strategic and demand generation marketing across various technology sectors. Currently serving as a Senior Advisor for Alliance Partner Marketing at HP since July 2022, Aik drives EMEA Partner Marketing programs for key strategic partners such as AMD and Nvidia. Aik's consulting experience as a Fractional Strategic Marketing Director and Consultant spans multiple B2B tech and software companies, focusing on marketing strategy, demand generation, and partner alliance management. Previous roles include Senior Director of Global Demand Generation at Trinetix and Director of Demand Generation at SoftServe, where significant contributions to building sales pipelines and achieving record-breaking marketing-attributed revenue were made. Aik's career also includes leadership positions in content and digital marketing at companies such as Provectus and Reinvently, highlighting a consistent record of successful marketing strategy development and execution. Aik holds a Master's degree in International Relations from Odessa I.I. Mechnikov National University.