Jayati Samanta

Jayati Samanta is an accomplished marketing professional with extensive experience in leading e-commerce, partnerships, and marketing initiatives across multiple industries and global markets. Currently serving as the APJ e-Commerce Partnerships & Marketing Lead at HP, Jayati focuses on enhancing digital sales across 30+ e-commerce platforms in over 13 countries. Previous roles include Chief Marketing Officer at HotelHub, where a comprehensive marketing strategy for cloud SaaS products was developed, and Partnership Marketing Head for Amazon's Prime Video Living Room Devices, driving app distribution through partnerships. With foundational experiences at EY, Amazon, Yahoo!, Microsoft, Computer Associates, and Dell, Jayati has a robust background in product marketing, digital strategy, and brand development. Jayati holds an MBA from IISWBM, a Master of Engineering from UNESCO - IHE Delft, and a postgraduate degree in Public Relations, Marketing, and Advertising from Bharatiya Vidya Bhavan.