Jie Lyu

Jie Lyu is the legal representative of Shanghai Yezhi Public Relations Consultancy and has over 13 years of experience in brand communication and public relations management. Jie has worked across various industries, including IT, home appliances, and consumer goods, delivering effective communication strategies and adept crisis management to both global and local companies. Currently, Jie serves as the HP Studio Brand Lead and has previously held positions such as Director of Account at HP Studio and Account Director at Social Touch. Jie holds a bachelor's degree in Tourism English from Hebei University of Foreign Trade and Economics.