Pablo Arancibia Guede is currently a Digital Experience Manager at HP.com. Previously, they served as the Data, Insights & Performance Leader for IKEA in Chile, Colombia, and Peru, and held various leadership positions at Mallplaza, EY Chile, TNS Chile, IPSOS CHILE, and Datavoz-Statcom. Pablo possesses an academic background in sociology and several diplomas in data analysis, applied economics, and project management from prestigious institutions, including Pontificia Universidad Católica de Chile. Their expertise spans consumer insights, data analysis, and strategic project leadership across multiple sectors.
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