Matthew Jackson

HQ Group is a leading Australian hospitality collective that conceives and realises unique and immersive guest experiences. Finding potential where others don’t, HQ Group harnesses contemporary design and culture to re-imagine spaces and deliver hospitality projects of influence. Since its inception in 1999, HQ Group has forged a reputation for hospitality driven urbanism, transforming forgotten and under-used spaces into vibrant, culturally connected destinations. HQ’s portfolio of venues have been widely recognised for their transformative impact on Australia’s urban fabric, including the City of Melbourne’s highest hospitality award in 2021 for Arbory Afloat. The group currently employs over 250 staff, alongside an ever evolving roster of talent across the arts and entertainment. The group currently owns and operates three iconic venues in Melbourne; Arbory Bar & Eatery, Afloat and Her, a multi—venue vertical laneway in the heart of the CBD.