Madelaine Wells

Madelaine Wells is a marketing professional with extensive experience in strategic marketing roles. Currently serving as the Lead Go-to-Market Strategist at H&R Block since May 2023, Madelaine focuses on innovative marketing strategies that drive client growth and retention through detailed customer segmentation and strategic briefs. Prior to this role, Madelaine was a Senior Marketing Manager in Digital Media and a Marketing Manager for Affiliate & Sponsored Content at H&R Block, where responsibilities included managing client acquisition strategies across various paid media channels and overseeing affiliate marketing initiatives. Earlier experience at Intouch Group involved leading multichannel project execution, brand launches, and ensuring alignment of marketing tactics with client business goals. Madelaine holds a BSM degree in Marketing, Social Innovation & Entrepreneurship from Tulane University.