Patrick Lauzon is an experienced marketing and analytics professional currently serving as the Director of Client Analytics & Business Insights at H&R Block since 2018. They have a strong background in leading teams focused on marketing strategy, loyalty program management, and customer analytics, particularly within the retail sector. Previously, Patrick held various roles at Sobeys, including Director of CRM, Loyalty Marketing & Analytics, and a series of positions at Safeway Canada, specializing in loyalty programs. Patrick earned a Bachelor of Commerce in Marketing and a Master of Business Administration from the Haskayne School of Business at the University of Calgary.
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