Ryan Zaar

Ryan Zaar currently serves as the Director of Strategic Client Relations at HSA Bank, a division of Webster Bank, N.A., where responsibilities include consulting on marketing and communications for partnerships and health plans, and developing custom marketing programs for large employers. Previous roles at HSA Bank included Vice President positions in Growth Marketing, Partnership Marketing, and Brand Marketing, focusing on advertising strategy, brand management, and growth activities in collaboration with sales teams. Earlier experience includes senior marketing management at DCI-Artform, where Ryan developed retail marketing solutions for automotive clients, and branding initiatives at ManpowerGroup. Ryan’s extensive background also encompasses brand planning at Cramer-Krasselt and teaching as an adjunct lecturer at Marquette University. Educational qualifications include a BBA in Marketing, Finance, and Spanish from the Lubar College of Business.