Adeline Koh

Adeline Koh is currently leading Premier and Elite Segment Marketing at HSBC, focusing on marketing initiatives to enhance customer engagement and brand loyalty. Previously, Koh served as Head of Brand for the Fibre business at CelcomDigi and held multiple leadership roles at Digi Telecommunications, including Head of Brand & Media where significant growth and successful marketing campaigns were achieved. Early career experience includes positions at Telekom Malaysia and MNC Agencies, where Koh managed advertising, promotions, and brand development. Adeline Koh holds a Bachelor's Degree in Advertising from Auckland University of Technology and a Diploma in Mass Communications from the Institute of Advertising Communication Training.