Caitlin Boroden is a digital marketing professional with over 10 years of experience, currently serving as a Senior Marketing Manager for Digital Channels & Experience at HSBC. Previously, Caitlin held various roles including Sr. Director of Digital Strategy at Smith and Director of SEO at Catchweight, where they successfully led SEO strategies for Fortune 500 clients. Caitlin's expertise spans financial services, travel, and e-commerce, utilizing a variety of marketing strategies such as SEO, content marketing, and customer insights. Caitlin holds a Bachelor of Science in Visual Arts with a Minor in Psychology from the State University of New York at New Paltz and has further education in International Studies from The University of Dundee.
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