Eugenia Cesar

Eugenia Cesar is an accomplished communications professional with extensive experience in internal and digital communications. Currently serving as Associate Director of Internal Communications at HSBC since August 2025, Eugenia previously held the position of Internal Communications Senior Manager at DiDi, where leadership was given to internal communications strategies for Spanish-speaking Latin American markets. With academic credentials including a Bachelor's degree in Communications from Universidad Iberoamericana and certificates in Digital Marketing and Strategic Corporate Communications, Eugenia has also contributed as a professor at Universidad Nacional Autónoma de México, guiding students in digital communications. Throughout a distinguished career spanning over two decades, roles at Philip Morris International, The Coca-Cola Company, Microsoft Mexico, and Canon Mexicana have demonstrated a strong focus on employee engagement and digital strategy development.