Hamish Goulding

Hamish Goulding is a seasoned professional in brand strategy, currently serving as the Group Head of Brand Strategy at HSBC since October 2012. In this role, Hamish is responsible for developing the Global Brand Strategy and collaborating with HSBC's leadership across the network. Notable achievements include the creation of HSBC’s Corporate Purpose, Strategy & Values, and the global implementation of the 'Competitive Advantage' brand strategy. Previous positions at HSBC encompassed roles such as Head of Global Brand Strategy & Creative and Head of Integrated Marketing, where Hamish played a pivotal role in refreshing the brand and managing significant marketing campaigns. Prior to HSBC, Hamish worked at THOMPSON, progressing from a graduate scheme to Account Director, handling brands like Microsoft and Unilever. Hamish holds a BA in American & Canadian Studies from the University of Birmingham and furthered education with a Mini MBA in Marketing and a certification in Brand Strategy.