Julian Tang

Julian Tang is a seasoned professional with extensive experience at HSBC, where the individual has held various roles including Senior Vice President and Vice President in Customer Propositions since July 2014. Responsibilities include overseeing HSBC's Advance proposition, focusing on customer acquisition, engagement, and lifecycle management. Notable achievements include leading a successful Machine Learning initiative that reduced customer attrition by 40% and improving customer response rates in unsecured lending campaigns by 200%. Earlier roles at HSBC involved significant contributions to customer value management and strategic projects, including cost reduction initiatives and process enhancements across multiple teams. Julian holds a Bachelor of Business Administration in Finance from the National University of Singapore and has internship experience at SGX and Columbia Investment Partners, showcasing a background in corporate strategy and project development.