Luis Abaid is a seasoned professional with two decades of experience in banking, specializing in employee communications and brand management. Previously, they excelled as the Senior Employee Communications Manager for Global Banking and Markets at HSBC, where they engaged over 7,500 colleagues across Asia-Pacific and enhanced the internal brand reputation. They also contributed significantly to cultural transformation initiatives in Latin America and led credit and risk management projects that delivered substantial business benefits. Currently serving as the Senior Employee Communications Manager in Commercial Banking at HSBC, Luis is dedicated to driving growth for people and businesses while pursuing a passion for photography aimed at improving the world. They hold a Master's Degree from Universidad Anáhuac Mexico Sur.
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