Noha Hassan is a senior digital and transformation professional with over 20 years of experience across various industries, specializing in digital strategies, CRM, insights, analytics, marketing, and product development. Currently, Noha serves as the Head of Digital Sales, TPSP & Commercialization at First Abu Dhabi Bank (FAB), where they previously held the role of Vice President, Head of PBG Digital Insights & Analytics. Noha's earlier career includes a role as Project Manager and International Assignee at the Egyptian Drilling Company, as well as positions at M&C Saatchi and HSBC Retail Banking and Wealth Management. Noha is pursuing a Bachelor of Arts in English Language and Literature at Ain Shams University and holds an MBA in Marketing from the Arab Academy for Science, Technology and Maritime Transport.
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