Alejandra Kotasek

Alejandra Kotásek is an experienced data strategist currently serving as Data Strategy Manager and Data Strategist at HTBA (HealthTech BioActives) since October 2021. Previously, Alejandra worked at Puig as a Data Analyst focusing on internal audits, where responsibilities included implementing analytics tools, assessing business processes through data analytics, and developing performance measurement indicators. At Novartis, a tenure from May 2016 to January 2020 included roles as Data Analyst, Global Product Owner, and Sales Force Effectiveness Analyst, with a focus on digital transformation, data management, and performance reporting. Prior positions include Brand Executive at Grupo Herdez and Commercial Intelligence Analyst at SPMarketing, where marketing strategies and sales analytics were key activities. Alejandra holds a Master in Business Intelligence and IT Innovation from EAE Business School and a Licenciatura en Marketing from Tecnológico de Monterrey.