Joe Serrano possesses extensive experience in strategic advisory roles and business development within the retail sector. Currently serving as an Explorer, Advisor, and Strategic Partner at New Commerce Enterprises, Joe focuses on building a portfolio aimed at shaping the future of commerce. Previous positions include Strategic Advisor for Retail at HTEC and Director of Marketplace Strategy & New Business Development at Macy's. Additionally, Joe has contributed as a Strategy & Innovation Catalyst at J R Serrano, demonstrating a strong commitment to driving innovation and strategic initiatives in the industry.
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