Gary Buchan

Gary Buchan is a seasoned marketing professional with extensive experience in leadership roles. Currently serving as the Managing Director of Charm Offensive since April 2017, Buchan specializes in effective communication strategies that leverage humor and candor. Prior to this role, Buchan contributed as the Head of Marketing at Taveo, focusing on AI-driven innovations in insurance broking. Buchan's earlier experience includes serving as the Creative Director at Charm Effective and founding Render Positive, a company known for its engaging, data-informed campaigns. Beginning a career at Rentokil Initial, Buchan advanced to roles such as Web Performance Manager and Search Manager, where strategic online marketing initiatives were key responsibilities. Buchan's consulting expertise in SEO and marketing was cultivated at GB Digital Marketing. Educational qualifications include a BSc. in Applied Mathematical Sciences from the University of Wolverhampton.