Mayara Potenza

Mayara Potenza currently serves as Sócia and Gerente de Marketing at 8D Hubify, overseeing Content, SEO, and Branding, along with managing five direct reports and thirty professionals. In addition to this role, Mayara is a guest professor at Senac São Paulo, teaching courses on customer experience and social media strategy. Previous experience includes roles at MUNI as Comms, Product Marketing and Community Manager for LATAM, and at Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados as Coordenadora de Comunicação Institucional e Digital, where Mayara led multidisciplinary teams and managed communication strategies. Additional positions held include Marketing Lead at Engeform, Analista de Comunicação e Responsabilidade Social at Votorantim Metais, and various roles in communication and marketing at Toledo do Brasil, Comunicadores, ADS Comunicação Corporativa, and the Government of the State of São Paulo. Mayara's academic background includes specialization in Organizational Communication and Public Relations from USP and a degree in Journalism from Universidade Metodista de São Paulo.