Ekaete U.

GTM Strategy | Biz Ops

Ekaete U. is a seasoned professional with extensive experience in go-to-market strategy and business operations. Currently at HubSpot, Ekaete U. is responsible for building cross-functional, data-driven GTM strategies and managing a key company-wide growth initiative. Prior roles at Workday included Director of International Strategic Growth Initiatives and Program Manager for the VIBE Accelerator Team, focusing on strategic market expansion and DEI initiatives. Additionally, Ekaete U. served as International GTM Finance Manager, overseeing international sales and marketing budgets. Earlier experience at Microsoft involved auditing sales processes and participating in a prestigious Finance Rotation Program. Ekaete U. began a career in finance with an internship at IBM and holds a BSc in Economics from The Wharton School.

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