Erin McCool

Erin McCool is an experienced marketing professional currently serving as a Marketing Manager, Brand and Social Reporting at HubSpot since June 2022. Erin has successfully led the overhaul and optimization of the Brand Survey dashboard, significantly enhancing reporting efficiency and data accuracy across 11 global regions. Previously, Erin held the position of Associate Marketing Manager for Social Strategy and Analytics, where ownership of organic social analytics and reporting was established, leveraging data to inform creative strategies for HubSpot and The Hustle. In addition to a role as the Founder of McCool Creations, a digital communications consulting firm, Erin has accumulated diverse experience through various positions in event staffing, digital marketing internships, and public relations strategy. Erin earned a Bachelor of Science in Information Design & Corporate Communication, with a double major in Ethics & Social Responsibility, from Bentley University.