Laura Restrepo

Laura Restrepo has a diverse work experience spanning various roles and industries. Laura started their career at Philip Morris International as a Commercial Intelligence Trainee, where they provided administrative support and designed reports for regional sales in Antioquia. Laura then progressed to the role of Commercial Intelligence Analyst, where they controlled budgets and analyzed the regional market to support decision-making. During this time, Laura achieved a significant decrease in the time to establish monthly objectives for distribution channels.

Afterwards, Laura became a Demand Planner at Philip Morris International, responsible for planning and forecasting demand to ensure adequate supply of cigarettes in Colombia and Peru. Laura successfully implemented a clustering approach to the demand planning process and achieved a sales forecast accuracy of 93%.

Laura then transitioned to Ayenda Hoteles, where they initially served as a Business Development Manager, leading and training a team of senior business developers. Laura successfully achieved 85% of new hotel acquisition targets in the first quarter of 2022 and successfully opened new locations in Apartadó and Guarne.

Later, Laura took on the role of Commercial Regional Manager at Ayenda Hoteles, where they developed and managed sales strategies to increase revenue growth. Laura excelled in renegotiating contracts to increase take rate and recover past due payments from customers. Additionally, they led a team of business development representatives and account executives to achieve monthly goals.

Most recently, Laura worked at Hubtek and TABi Connect as a Marketing & Sales Enablement Manager. At Hubtek, they were responsible for business development, and at TABi Connect, they focused on marketing and sales enablement. Unfortunately, specific details about their achievements and responsibilities in these roles are not provided.

Overall, Laura Restrepo has extensive experience in sales, business development, marketing, and analytics, with a proven track record of achieving targets and driving growth.

Laura Restrepo has a diverse educational background. Laura received their Bachelor's degree in Administrative Engineering from Escuela de Ingeniería de Antioquia, where they studied from 2011 to 2016. Later, they pursued a Master of Business Administration (MBA) degree in Business Administration and Management, General from EUDE Business School, completing it in 2018. In 2019, Laura pursued further education in digital marketing, completing a Master's degree in that field at EUDE Business School in 2020.

In addition to their formal education, Laura has also obtained various certifications. Laura completed a course in Analyzing and Visualizing Data with Power BI from edX in December 2019. Laura also holds certifications from the Agile Institute Inc and SCRUMstudy - Accreditation Body for Scrum and Agile, earning Agile Basics Certified and Scrum Fundamentals certifications, respectively, in September 2021. Laura has further expanded their skill set by acquiring certifications in Data and Analytics for Business Leaders from Data Science Dojo in June 2021, as well as Video Selling, Frontline Sales Manager School, and Sales Development School from Pavilion in 2023. Additionally, Laura completed courses in Leadership for Work Teams and Motivation for Work Teams from Platzi, obtaining the certifications in August 2022 and March 2022, respectively.