Senior Director Of Growth

Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the largest men’s lifestyle brand on the planet.

We’re looking for a strategic, action-oriented growth leader to join Huckberry and drive the company’s digital growth and new customer acquisition strategies and execution. The ideal candidate has managed a $30 million+ annual digital marketing budget in a high-growth consumer facing company, and has their finger on the pulse of the rapidly-changing digital marketing landscape. And, perhaps most importantly, you are not afraid to roll up your sleeves!

*This role is ideally based in Austin, TX - open to remote for the right candidate

What makes Huckberry unique?

• Top tier and differentiated lifestyle brand
• Multi-brand retailer (100's of brands and 1,000’s of SKUs)
• A family of vertical DTC House Brands with core franchises driving margin and LTV
• A media powerhouse: check out the  channel

What makes YOU unique?

Leadership

• Strong leader for the growth team and advocate for resources and GTM alignment
• Successful cross functional partner with Merch, Brand/Creative, Data/Finance, and Ecom

Full funnel Marketer

• Deep understanding of the marketing funnel and how channels play independently and together in a cohesive funnel
• Discover small yet powerful insights within channels, and the leadership to apply those insights across other channels and the company (ability to zoom in and out)
• Driving a culture for rigorous creative testing and constantly reading and reacting to the changing landscape

Measurement expertise

• Drive MMM, incrementality, PP survey, and hold-out testing
• Improve budget allocation and ROAS threshold within channels

Responsibilities:

• Develop and implement Huckberry’s digital growth strategy with a deep understanding of Huckberry’s customer and product offering
• Utilize the Huckberry GTM process to align marketing efforts around the biggest opportunities on our product roadmap
• Lead and inspire the team of paid channel owners to drive best-in-class execution across Paid Social, PPC, TV, Affiliate, and Influencer/Creator
• Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale
• Partner with Brand, Creative and Content teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics
• Constantly test, learn and iterate!
• Utilize data-driven insights to improve campaign performance and efficiency