Dan Ross

Dan Ross is a highly experienced professional in the field of go-to-market leadership and operations, currently serving as a Senior Executive Coach at ExponentUp since April 2024. As Principal at YourCRO since August 2019, Dan focuses on providing fractional Chief Revenue Officer services and coaching customer-facing teams for early and mid-stage B2B tech companies. In addition, Dan holds the position of Venture Partner at Black Nova Venture Capital, offering go-to-market coaching for portfolio companies. Dan's advisory roles extend to several startups, including GovConnex, Hudled, Upflowy, and Tactiq. Previously, Dan launched and led Optimizely's Asia-Pacific operation as Managing Director and contributed to global go-to-market strategy and revenue operations. Dan's academic background includes a Bachelor of Arts in Political Science, International Relations, and Exercise Science from UC Santa Barbara.