Malcolm Espinosa

Malcolm Espinosa has extensive experience in digital strategy, web analytics, and search engine optimization. Malcolm is currently working as the VP, Digital Strategy & Analytics Director at Hudson Rouge since October 2021. In this role, they are responsible for overseeing digital strategy and analytics. Prior to this, Malcolm worked as a Web Analytics Consultant at Hudson Rouge from October 2016 to September 2021, where they provided consulting services in digital strategy, web analytics, and SEO for the agency. Notably, they increased organic search traffic to Lincoln.com by 30% through on-page optimizations.

Before joining Hudson Rouge, Malcolm worked as the Acquisition & Analytics Manager at Pager in 2015, where they directed user acquisition efforts through digital advertising, conversion optimization, remarketing, and A/B testing. Malcolm also played a key role in relaunching the website, resulting in a significant increase in doctor visits.

From 2013 to 2014, Malcolm served as the Director of Search Marketing at SPORTS195, where they directed user acquisition through digital advertising and oversaw SEO efforts for a network of over 300 sites. Prior to that, they worked as a Web Analytics/SEO Manager at DIRECTV Latin America from 2010 to 2013, where they managed website measurement, reporting, analysis, and optimization for 12 DIRECTV websites across Latin America and the Caribbean.

Malcolm also has experience working as a Consultant Search Engine Marketing at The College Board in 2010, where they planned, managed, and optimized PPC, display, and email campaigns. Additionally, they worked as a Search Engine Marketing Manager at Ai Media Group, Inc. from 2009 to 2010, where they planned, managed, and optimized PPC campaigns for various advertisers.

Earlier in their career, Malcolm worked as a Search Marketing Analyst at Greater Than One from 2007 to 2009, where they set up, managed, optimized, and reported on successful SEO and PPC campaigns for major pharmaceutical clients. Malcolm also worked as an Online Production/Traffic Manager at Venture Direct Online in 2004, where they managed online display media, paid search, contextual, and opt-in email campaigns.

Overall, Malcolm Espinosa has a wealth of experience in digital strategy, web analytics, and search engine optimization, with a focus on driving user acquisition, optimizing performance, and achieving business objectives.

Malcolm Espinosa obtained a Bachelor's degree with a marketing concentration in Entertainment, Media, and Technology from NYU Stern School of Business, where they studied from 1998 to 2003. In 2015, they attended Landmark but did not obtain a degree. In terms of certifications, Malcolm has completed numerous courses and obtained certifications in various subjects. Some of these include "Next Generation AI: An Intro to GPT-3" from LinkedIn in February 2023, "Google Analytics 4 (GA4) Essential Training" from LinkedIn in June 2021, "Advanced Google Analytics" from LinkedIn in May 2021, "Google 360 Suite Overview" from Lynda.com in March 2018, "Learning Bitcoin" from Lynda.com in December 2017, "Blockchain Basics" from LinkedIn and Lynda.com in November 2017, "20 Unofficial Rules of Songwriting" from Lynda.com in January 2017, "Developing for Performance: HTTP/2" from Lynda.com in November 2016, "Kickstarter Crowdfunding Essential Training" from Lynda.com in October 2016, "Advanced Facebook Advertising" from Lynda.com in September 2016, "Digital Marketing Research" from Lynda.com in September 2016, "Facebook Advertising Fundamentals" from Lynda.com in September 2016, "The Basics of Data for Analytics" from Lynda.com in September 2016, "Top 10 Marketing Challenges" from Lynda.com in September 2016, "Building Your Marketing Technology Stack" from Lynda.com in June 2016, "Google Analytics Individual Qualification" from Google in December 2014, and "Google AdWords Certification" from Google in December 2014. Additionally, they obtained a certification in "Music Production Secrets: Larry Crane on Recording" from Lynda.com in July 2015.