Michele Fan

Director, Social Strategy & Insights at Hudson Rouge

Michele Fan has a diverse work experience spanning various roles and industries. Michele is currently working as a Social Strategy & Insights Director at Hudson Rouge since October 2022. Prior to this, they worked as an Interpreter, Translator, and Writer since November 2004, providing interpretation and translation services to clients such as South China Morning Post, Louis Vuitton, Microsoft, and NGOs.

Before joining Hudson Rouge, Michele held positions at OBI Creative as the Director of Social Media and Strategic Communications Manager from January 2021 to August 2022. In these roles, they developed communication strategies, oversaw project implementation, and provided strategic insights for MarComms solutions. Michele also led a team of social media strategists and conducted social media training.

Michele also worked at Clark Creative Group as a Senior Digital Strategist from July 2020 to October 2020, where they monitored digital campaign performance, developed performance dashboards, and identified opportunities for improvement. Michele served as a Content and Social Media Coordinator at Right at Home, LLC from September 2017 to April 2020, devising content and social media strategies and managing partnerships. Prior to this, they were an Online Marketing Specialist at the same company from January 2015 to September 2017, coaching franchisees to enhance their online presence.

Additionally, Michele has teaching experience as an Instructor at the University of Nebraska at Omaha, where they taught an English course and prepared international students for TOEFL examinations from September 2014 to November 2014. Michele was also a Lecturer at City University of Hong Kong from August 2010 to July 2012, teaching English and Communication Studies and designing curriculum. Michele served as a Teaching Associate (English & Communication) at the Hong Kong Institute of Vocational Education from September 2005 to August 2010, where they designed and tested tailored courses and implemented e-learning strategies.

Furthermore, Michele worked as a Regional Associate Digital Strategist at Ogilvy from October 2012 to October 2013, developing social media strategies and campaigns for multinational brands in Greater China and Asia-Pacific regions. Michele also held the role of a Social Media Consultant at Time Out Hong Kong from June 2011 to May 2012, where they implemented and managed social media strategies to increase visibility and engagement.

Overall, Michele Fan brings a wealth of experience in social media strategy, digital marketing, interpretation, translation, teaching, and curriculum design to their current role as a Social Strategy & Insights Director at Hudson Rouge.

Michele Fan holds a Master of Social Science degree in Media Management from Hong Kong Baptist University. Additionally, they have a Bachelor of Arts degree in Translation & Chinese from The Hong Kong Polytechnic University. The specific start and end years for each degree are not provided.

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Timeline

  • Director, Social Strategy & Insights

    October, 2022 - present

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