Sara McAlpine

Sara McAlpine is a seasoned marketing professional with extensive experience in brand management and account supervision. Currently serving as a Senior Brand Manager at Hudson's Bay since October 2020, Sara previously held positions including Associate Brand Manager at Canopy Growth Corporation, where responsibilities included managing Tokyo Smoke Brands, and Account Supervisor at MacLaren McCann, focusing on strategy and execution of comprehensive campaigns for QSR/Retail clients. Earlier career roles included Client Partner at Worldmedia Interactive, leading the Canada team launch, and Account Supervisor at Young & Rubicam, where Sara managed brand strategies for Ford. Educational credentials include a BA in Media Information & Technoculture from Western University and a Post-Graduate Diploma in Corporate Communications & Public Relations from Fanshawe College.