Gerardo Villavicencio

Gerardo Villavicencio holds a Master of Science in Digital Marketing & Analytics from St. Edward's University and a Bachelor of Arts in Public Relations from Texas Tech University. With extensive experience in digital marketing, Gerardo currently serves as a Member at Hue, a platform advocating for voices of color in marketing. Previous roles include Senior Manager of Digital Marketing at Skillsoft, where responsibilities included managing web projects and implementing conversion rate optimization strategies. Gerardo has also worked as a Senior Manager at IMM - Ideas Made Measurable, focusing on cross-channel campaigns and data-driven performance analyses, as well as positions at Mizzen+Main, PMG Digital Agency, and BuzzShift. Gerardo's early career included roles in public information and media investment, highlighting a strong foundation in strategic communication and media relations.