HUFFER
Tia Feng is a seasoned creative professional with extensive experience in the fashion industry. Currently serving as the Womens Creative Manager at HUFFER since June 2022, Tia previously held positions as Content Manager at Aleph Beauty and Designer at RUBY. As the Creative Director for Tia Feng Label, Tia demonstrated leadership and innovative design skills between February 2016 and May 2018. Early career roles included Workroom Assistant at Taylor Boutique, Sales Assistant at The Fabric Store, and various internships focused on public relations and marketing during crucial formative years. Tia holds a Bachelor of Design with First Class Honours in Fashion Design from Auckland University of Technology, completed in 2016.
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HUFFER
The year is 1997. Jordan gets his 5th ring and the internet was a baby, the Spice Girls ruled the world, Jocks were cool and logos were everywhere. It was the 90s and life would never be the same as the Huffer story began. Inspired by the street and skate culture of the 90s, the brand sought to bring a new style and culture from the streets to the snow. Now, 25 years later, Huffer has grown into a successful retail, wholesale, and online business, with a focus on exceptional product and brand.