HUG by LAUGH™ is a sensory product designed to bring pleasure and comfort to people living with dementia. HUG is designed to be cuddled and has a beating heart within its soft body. HUG can play music that can be easily changed to a favourite playlist.
HUG™ has been developed as a result of five years of academic research at Cardiff Metropolitan University. Knowledge gained from the LAUGH (2015-18) and LAUGH EMPOWERED (2018-20) projects have helped us to create, develop and evaluate HUG™.
We have collaborated with people living with dementia and their families as well as professional carers, to create and evaluate the HUG™ design. We have worked closely with over 70 organisations, including Alzheimer’s Society and the NHS, to develop HUG™ as an award-winning product. This helps ensure HUG™ is appropriate, useful and safe to use at home, in residential care and in hospital.

HUG by LAUGH

This department focuses on advancing innovative solutions and technologies through research and development initiatives.

HUG by LAUGH

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Research and Development

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HUG by LAUGH

Org chart

Teams

Research and Development

Offices

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