Rebel toy executives - Kevin Mowrer, Adrian Roche, Dave Ciganko, and Henry Kates - are bringing wonder back to play with the launch of HUGE! Play. This bold new company is designed to disrupt family entertainment as we know it. After amassing a rich understanding of how the world's leading toy companies brought toys to market, this group ofindustry executives saw a gap and an opportunity to create stunning products for Millennials and Gen-Z by starting with the fans.Stay tuned for the first innovation under the HUGE Play Umbrella: GAMEBUD, the world’s first audio-animatronic smart game gear. Featuring a live connection to the gaming platforms, the GAMEBUD will bring never-before-seen, two-way interactions to the gameplay.GAMEBUD Talking Tom will be sold exclusively through HUGE.Pre-orders begin this October for the 2021 holiday season.

HUGE! Play

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