Adrien Hiver

Adrien Hiver currently serves as the Retail Director for Western Europe at HUGO BOSS, a position held since May 2023. Prior to this role, Adrien Hiver amassed extensive experience at Lacoste from April 2012 to April 2023, holding various leadership positions including Retail & Omnichannel Director for France and for UK & Ireland, as well as Commercial Director and Brand Director for the Asia Pacific region. Previous experience includes being the Regional Sales Manager for Asia at Guess and the Area Manager for South-East Asia at Furla. Adrien Hiver's early career included roles at L'Oreal Luxury Products, where responsibilities spanned from Project Manager for Giorgio Armani Beauty to Assistant Product Manager for Lancome, and an International Category Manager position at Carrefour. Educational qualifications include an Executive Development Program at IMD and a Master’s in Marketing & Business Strategy from Université Paris Dauphine - PSL.