HUGO BOSS
Alexandra Gaiser has extensive experience in marketing and operations within the fashion industry, currently serving as a Senior CRM Manager at HUGO BOSS since September 2011, where responsibilities encompass all CRM activities in the DACH region. Previously, Alexandra held various roles at HUGO BOSS, including Manager of Corporate Operations Development and Global Milestone Planning Manager, focusing on corporate development and customer experience. Earlier positions include Project Manager at cosmobrandlab AG, managing international product development projects, and Country & Brand Manager at dalbotex ag / ondas GmbH / trade.art Dist.Ltd, overseeing business operations in Germany and Austria. Alexandra Gaiser earned a Diplom-Ingenieurin degree in Textiltechnologie - Textilmanagement from Reutlingen University between 2000 and 2004.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.