HUGO BOSS
Brad Watson has extensive experience in the footwear and accessories industry, with a career spanning from 1986 to the present. Currently, Brad Watson serves as the Sales Manager for the UK & Ireland at Hugo Boss, overseeing sales for both men’s and women’s footwear and accessories. Previously, Brad Watson held positions at Premium Inc. as a Footwear Sales & Distribution Consultant, and at Original Penguin as the Head of Footwear for Europe. Brad Watson also served as the Footwear Key Business Accounts Sales Manager at Diesel and managed UK sales for Benedetto, where responsibilities included building a successful multi-million-pound distribution network. Earlier roles included significant retail and merchandising positions at McKenzie. Brad Watson has a background in psychology from Ashington College and completed A-level studies at Ponteland High School.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.